Marketing does memes right!
I have not heard of the candy Maynards (the photo was taken in Toronto), but here is a great example of using existing internet culture in advertising.
Thank you Reddit, for letting me feel less guilty about spending so much time with you.
What’s the best way to make something cool or desirable?
Tell them that they can’t, or really shouldn’t do it.
Which is why this sign is brilliant. It uses negative feedback as a challenge to acquire new customers.
But beware, this will only work if:
1. Your product is amazing, and you will stand by your product.
The sandwich shop was very confident that their sandwiches were the best, so confident that they issued a challenge to all new customers to prove them wrong.
2. You continue to listen to your customers.
Your customers will try to communicate with you, and social media is usually the last resort. Negative feedback will occur. Oftentimes a humble approach will win back the customer, but remember that you do have the option to turn away crazies.
If you have examples of using negative feedback to win customers, please send it in. I’d really love to see it.
Moonwalking with Einstein, by Joshua Foer
Classification: Non-fiction, memoir.
Writing style: 5/5 - a very easy read.
Why you must read it:
—-
My memory is fickle, with what it chooses to remember. It will be abysmal at remembering new names and faces, but it would remember than Michael Stipe was the frontman for REM, and “touche” is a fencing terminology in French.
I don’t even remember how I first read about Joshua Foer’s book, “Moonwalking with Einstein”, but I’ve finally gotten around to reading it.
It details Foer’s remarkable journey as an ordinary man, with ordinary memories, to becoming the 2006 USA Memory Champion, and Foer achieved all this within a year.
Though my memory goals are much less ambitions than Foer’s , I would recommend this book to anyone… especially you.
Does your boss want to kill you?
[video]
